
Branding
The Quiet Comeback of New Balance: How Patience Built a $7.8B Global Brand
Inside the New Balance comeback: patient positioning, Teddy Santis, ALD, and design that ages well. Practical lessons for brands competing in noisy markets.

Psychology
The Internet Forgot Our Friends: Why Social Media Broke Real Connection
Somewhere between endless scrolling and constant notifications, the internet forgot the people who mattered most — our actual friends. This essay explores how algorithms quietly replaced closeness with novelty, and why real friendship struggles to survive in a system built for interruption.


.webp&w=2048&q=75)




















.webp&w=2048&q=75)




















