The Miracle Strategy: How Big Bets and Innovation Strategy Build the Future

Most strategies focus on minimizing risk. But history’s biggest leaps came from backing seemingly impossible ideas. Discover how the Miracle Strategy uses deliberate, high-risk bets to shape the future.

Himanshu Khanna

The Future of Advertising in the Age of AI Chatbots

Mohit Vainsh

Why Big Ideas in Advertising Don’t Work Anymore And the New Rules of Marketing, Culture, and Creativity

Sneha Das

Planned Obsolescence: How Manufacturers Are Shortening Product Lifespans

Mayank Barolia

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Why Has No Woman Walked on the Moon Yet?

Sakshi Chowdhry

Cognitive Gravity: Why New Ideas Feel Wrong Before They Feel Right

Himanshu Khanna

Psychology

How Different Kinds of Work Use Time

Flexible schedules succeed only when work can survive interruption. Some kinds of work carry their state in systems. Others carry it in people. When progress lives in accumulated judgment, attention becomes structural. Interruptions change direction, not just pace. Time spent restarting replaces time spent advancing. This essay explains why modern debates about flexibility, burnout, and productivity keep missing the mechanics that actually matter.

Himanshu Khanna

AI, Job Loss, and the Hidden Decline of Creative Judgment

Beyond job loss, AI is creating a quieter crisis for creative professionals: cognitive dependence, weakened judgment, and the slow erosion of independent thinking.

Sakshi Chowdhry

Culture

Global Obesity Campaigns: Fighting the World's Fastest-Growing Health Crisis

Obesity campaigns around the world are undergoing a reset, from pharma films dismantling shame to governments rewriting food policy and the WHO reframing obesity as a system-level crisis. This deep dive looks at how global institutions are shifting strategy, the rise of GLP-1 and ABCD frameworks, and the five trends that will redefine obesity communication by 2035.

Sakshi Chowdhry

Digital Transformation

The Collaboration Paradox: Why Productivity Tools Made Work Harder

Modern collaboration tools fragmented context instead of improving productivity. Here’s why knowledge work feels harder in the digital workplace, and what the future of real collaboration now demands.

Himanshu Khanna

Branding

The Quiet Comeback of New Balance: How Patience Built a $7.8B Global Brand

Inside the New Balance comeback: patient positioning, Teddy Santis, ALD, and design that ages well. Practical lessons for brands competing in noisy markets.

Sakshi Chowdhry

Psychology

The Internet Forgot Our Friends: Why Social Media Broke Real Connection

Somewhere between endless scrolling and constant notifications, the internet forgot the people who mattered most — our actual friends. This essay explores how algorithms quietly replaced closeness with novelty, and why real friendship struggles to survive in a system built for interruption.

Himanshu Khanna

Culture

Instagram Turns 15: Three Billion Users and the Culture It Built

In just 15 years, Instagram evolved from a niche photo-sharing app to a cultural nervous system influencing how billions perceive beauty, status, and trends. But its greatest power lies not in its size — it’s in how it shapes what we see, share, and aspire to.

Sakshi Chowdhry

Strategy

Life Over Limb: Lessons on Survival, Business, and Design Cuts

What would you give up to keep going? From survival stories to boardrooms and design labs, the hard truth is this: sometimes saving the whole means losing a part.

Sakshi Chowdhry

Branding

Why the Most Trusted Brands Don’t Feel Like Companies. They Feel Like People

Betty Crocker never existed. Neither did Ronald McDonald. But they earned trust the way real people do, by behaving consistently, emotionally, and memorably. Here’s why branding is about character, not just visual design.

Himanshu Khanna

AI

The Age of Synthetic Suspicion: AI Doubt, Artificiality Bias, and the Future of Trust

In the AI era, perfection is a red flag. Learn why doubt spreads faster than trust, and how authenticity must now be proven, not assumed.

Himanshu Khanna

Research

NOVA Food Classification Explained: How Ultra-Processed Foods Impact Your Health

Sakshi Chowdhry

Psychology

How to Communicate Effectively: Lessons from Great Communicators and Pop Culture

Sneha Das

Culture

Why Doctors Are Renaming Obesity to ABCD And What It Means for Healthcare, Stigma and Design

Sakshi Chowdhry

Psychology

Effective Communication Skills: Why Empathy, Timing, and Connection Matter

Sneha Das

Culture

Emotional Carbonation: Gen Z’s Addiction to Diet Coke

Sakshi Chowdhry

Culture

Quick Food: The Future of The Global Food Industry

Sneha Das

Gaming

Real-Life Games Inspired by Pop Culture: Quidditch, Squid Game, The Hunger Games and More

Sneha Das

Branding

Apple’s Hidden Messages: The Easter Eggs You Probably Missed

Turns out, the default wallpapers on the latest iPhones and MacBooks aren’t just abstract shapes and colors—they’re subtle flexes on hardware, branding, and Apple’s own history.

Sneha Das

Marketing

Mental Market Monopoly: How the Best Brands Take Over Your Mind

Some brands don’t win by being better. They win by becoming your instinct. Because the most expensive switching cost isn’t money—it’s memory. This is the psychology behind Mental Market Monopolies—where product design, perception, and Cognitive Gravity collide to create brands you can’t quit, even if you tried.

Himanshu Khanna

Films

The Story of MGM’s Lion: The Roar That Built an Empire

Time moves forward. Technology evolves. Logos get modernized. But some things don’t change.

Sneha Das

Sparks

Love for Raw Materials

A great design is never just a collection of elements on a screen, just as a great sentence is never just a string of words. The magic lies in how those elements interact—the way they guide the eye, create rhythm, and evoke an emotional response. Know how design, like language, isn’t about isolated parts but the connections between them.

Mohit Vainsh

In case you missed these supersights

Sparks

Tiny Glade - Arguments for a Forgiving Interface

The best systems don’t just allow actions—they respond to them. They don’t push back. They say: Sure, let’s make that work.

Mohit Vainsh

AI Is Thirsty—And It’s Drinking Your Water

You ask ChatGPT a question. A few seconds later, you get an answer. What you don’t see? AI just drank a glass of water. Not metaphorically. Literally.

Sakshi Chowdhry

Sparks

Reinvention Fuels Success

What do Slack, YouTube, and Instagram have in common? They all started as something completely different. In this post, discover how some of the biggest names in business reinvented themselves and turned failure into massive success. The secret? Knowing when to pivot — and how doing so can unlock untapped potential.

Sakshi Chowdhry

Design

Spotify’s UX Review: Best Hits and Major Misses

Spotify has become a habit, much like checking your phone first thing in the morning or scrolling mindlessly before bed. But habits, no matter how effortless, are built on design choices—some intentional, some accidental.

Mayank Barolia

Sparklin Weekly Learnings: From Lijjat Papad’s story to Digital Garden & Protein Intake

Welcome to Sparklin Weekly Learnings, where we explore fascinating tidbits from diverse topics, our musings, and epiphanies from the week.

Mohit Vainsh

Films

How Oscar Voting Works And Why It’s Still the Most Important Awards Show

Sneha Das

Technology

Can AI Help Humans Communicate with Animals?

Rohit Rajan

Sparks

The Anti-Bucket List: Finding Freedom in What You’ll Never Do

Sakshi Chowdhry

Design

The Rise of Voice-First Design

Mayank Barolia

Design

5 Productivity Apps I Can’t Live Without As a Designer

Mohit Vainsh

Technology

The Evolution of TV: From Wall-Hogging Giants to Pocket-Sized Wonders

Sneha Das

Psychology

The Truman Show Syndrome and the Blurred Lines of Reality

What’s real and what isn’t real in your world?

Sneha Das

Gaming

The World of Game Design: How Movies Influence Game Mechanics

Every time I sit down to watch a movie or pick up a controller, I’m reminded of how these two worlds, despite their differences, share a singular goal.

Ishant Garg

Technology

Indian Ecommerce Giants Like Ajio, Myntra, Nykaa and Flipkart Might Soon Be Ancient History

Quick Commerce companies like Blinkit, Zepto, Swiggy Instamart are rewriting the expectations of Indian consumers — the psychology is shifting.

Himanshu Khanna

Culture

Who Invented the Weekend? The History Behind Our Days Off

Explore how the modern weekend, from Sabbath traditions to Henry Ford’s 40-hour workweek and labor movements, came to be, and why Saturdays and Sundays became days off.

Sakshi Chowdhry