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Making Amazon The Prime of Gifting

May 17, 2024
Design, Technology, Service Design
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Making Amazon The Prime of Gifting

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Mohit Vainsh Senior UX Designer

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  • Intro
  • Fancy Video That you should look at
  • Validating The Idea
  • Transcription hell turned into transcription heaven.
  • Looking Forward
Finding the perfect gift is no easy task.
You spend countless hours and days looking for that one perfect gift. A gift you know will bring immeasurable joy to your loved ones and make their day a thousand times better.
After what seemed like years of finding it, Amazon came to your rescue! You’ve found it, and you’ve decided, ‘This is it.’
Once you’ve selected the right gift — the next natural step in this process is to place the order ASAP.
You’re all set to place the order, and everything is sunshine and rainbows until you have to enter the receiver’s address…and the address is nowhere to be found.
Don’t look at us funnily right now; these things happen 😢
Sending gifts is not contained to just your family and friends — who you can quickly ring up and ask for the address. You’d want to give gifts to a friend you made on Instagram, a colleague you haven’t been able to meet because of the pandemic, or a care package to your love.
Let us take you through an ULTRA REAL life scenario. When it’s about gifting things to colleagues — we have a resident book gifter here at Sparklin 😋
Our chief, Himanshu, is obsessed with books — he loves reading and writing them. But most of all, he loves gifting them!
Sparklers’ favourite message on our internal group — The Book Offer
Some of the books that our Chief gifted last month
In this case, let’s say Himanshu wanted to send ‘The Perennial Seller’ to a Sparkler who has recently joined the organization. Here, he’ll have to contact HR (a third person) for the Sparkler’s address. He has to do this every time he wants to send a book to someone for the first time.

The prime solution to all your gifting problems

So, to ensure that there is smooth delivery of the gift, a smarter solution would be:
The option to send a link of the ‘pre-purchased’ product to the receiver to fill in the address 🤯
One Thing at A Time (OTAT) I Amazon — the prime of gifting
Here’s how it’ll work — Himanshu will purchase a book and then send across the link for this pre-purchased book to the receiver.
All the receiver has to do is fill in their address and then wait for the book to show up 🤷🏻‍♀️
The process earlier was a recipe for disaster. Sending a book to someone whose address Himanshu doesn’t have is nothing short of crossing two mountains and three rivers to get the book to the person — intact and alive.
The only two options he really has are:
  1. Ask the person he wants to gift a book
  1. Involve a third person for no reason whatsoever
When you compare the older process to the solution we’ve proposed, you’ll see that the solution we’re suggesting is just one click and one swipe!
Here’s how it’ll work — Himanshu will purchase a book and then send across the link for this pre-purchased book to the receiver.
All the receiver has to do is fill in their address and then wait for the book to show up 🤷🏻‍♀️
When you compare the older process to the solution we’ve proposed, you’ll see that the solution we’re suggesting is just one click and one swipe!
One Thing at A Time (OTAT) I Amazon — the prime of gifting
Now, Himanshu doesn’t have to go through an arduous process every time he wants to send a book to someone new or someone whose address he doesn’t have. He can get back to being a full-time book Santa.
And the next time you want to send your Instagram bestie a gift they’ll never forget, a pre-purchased gift is the way to go! 😌
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About the Author

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Mohit
Vainsh

Mohit has a penchant for connecting the dots between the most unexpected of things. One moment, he might be mulling over the strategy of Roman emperors, the next he’s busy fixing rogue email headers and making rectangles sing as a UX Designer.

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