What’s more—the creative dilettante and mastermind running this boutique, Jessica Walsh believes there will be a type for every designer who aspires to do a
bit more. She’s a strong advocate of mental health, having launched
letstalkaboutmentalhealth.com, previously, and strives to drive empathy in design. For long, Jessica has been vocal about bridging the (communication) gap with feelings. “At the core of Type of Feeling is the belief that typography has the power to communicate so much more than the words on the page,” quipped Jessica in an interview with
itsnicethat.com.Take Jubel, for instance: it's inspired by the theme of a 'joyful celebration.' On the other hand, Ssonder, a sleek and refined serif, projects a more nuanced feeling – “the realization that each person you see, each person you pass, and each person that exists has their own complex and distinct life”.