Foresight by Sparklin | A Colosseum of modern ideas and discoveries

Mental Market Monopoly: How the Best Brands Take Over Your Mind

Some brands don’t win by being better. They win by becoming your instinct. Because the most expensive switching cost isn’t money—it’s memory. This is the psychology behind Mental Market Monopolies—where product design, perception, and Cognitive Gravity collide to create brands you can’t quit, even if you tried.

Himanshu Khanna

Sparks

Love for Raw Materials

A great design is never just a collection of elements on a screen, just as a great sentence is never just a string of words. The magic lies in how those elements interact—the way they guide the eye, create rhythm, and evoke an emotional response. Know how design, like language, isn’t about isolated parts but the connections between them.

Mohit Vainsh

Sparks

Tiny Glade - Arguments for a Forgiving Interface

The best systems don’t just allow actions—they respond to them. They don’t push back. They say: Sure, let’s make that work.

Mohit Vainsh

Sparks

Reinvention Fuels Success

What do Slack, YouTube, and Instagram have in common? They all started as something completely different. In this post, discover how some of the biggest names in business reinvented themselves and turned failure into massive success. The secret? Knowing when to pivot — and how doing so can unlock untapped potential.

Sakshi Chowdhry

Psychology

Cognitive Gravity: Why New Ideas Feel Wrong Before They Feel Right

We don’t resist change because it’s wrong—we resist it because it feels wrong. From how we build cities to how we design technology, the best ideas often start by looking broken, and this essay explores why we cling to outdated systems long after they’ve stopped making sense.

Himanshu Khanna

Films

How Oscar Voting Works And Why It’s Still the Most Important Awards Show

The voting process is as dramatic and fascinating as the main event itself.

Sneha Das

Technology

Can AI Help Humans Communicate with Animals?

From the myth of ape language to sperm whale grammar—AI is unlocking the secrets of interspecies communication.

Rohit Rajan

Sparks

The Anti-Bucket List: Finding Freedom in What You’ll Never Do

What if saying “no” could actually lead to more freedom? Instead of chasing everything on a traditional bucket list, what if we focused on the things we’ll never do? Discover how creating an Anti-Bucket List can help you embrace clarity, intentionality, and the freedom to say yes to what truly matters.

Sakshi Chowdhry

Design

5 Productivity Apps I Can’t Live Without As a Designer

A list of my favorite macOS productivity apps I use every single day which make me a better designer.

Mohit Vainsh

Technology

The Evolution of TV: From Wall-Hogging Giants to Pocket-Sized Wonders

Sneha Das

Psychology

The Truman Show Syndrome and the Blurred Lines of Reality

Sneha Das

Gaming

The World of Game Design: How Movies Influence Game Mechanics

Ishant Garg

Technology

Indian Ecommerce Giants Like Ajio, Myntra, Nykaa and Flipkart Might Soon Be Ancient History

Himanshu Khanna

Culture

Who Invented Weekends?

Sakshi Chowdhry

Design

Judging a Book by its Cover: The Best Book Designs of 2024

Ankita Chandrasekhar

Technology

Apple's ‘Vehicle Motion Cues’ May Help Your Motion Sickness—But How Does It Work?

Mohit Vainsh

Technology

Apple’s Mysterious New Health App Aims to Tackle Diabetes Risk

Industry whispers echo Apple has tested a new health app with some of its trusted employees.

Mayank Barolia

Technology

Goku’s Voice To Be Immortalized with Dragon Ball’s AI Evolution

What does this mean for the future of voice acting?

Sneha Das

Psychology

The Psychology Behind Why Waiters Take the Menu Away and Other Restaurant Service Secrets

Plus, a few other service secrets you may have guessed but couldn’t have known. Until now.

Sakshi Chowdhry

Culture

Artober: Tokyo’s Hottest New Festival Flexing Local Creative Talent

A vibrant new art festival, Artober, has hit Tokyo this October, bringing an 11-day program filled with exhibitions, artist showcases, and immersive experiences.

Sakshi Chowdhry